Craigslist
June 1st, 2007
I occasionally peruse Craigslist, as great deals can sometimes be found on just about anything. It’s a great resource for things like wicker chairs, 20 year old TV’s, or one owner BMW 740il’s. While looking for the latter, I came across this brilliant ad for a buick (and it’s got Dynaride!). The ad uses a truly untapped vernacular that should probably be standard issue in any undergraduate level copywriting class, and I would think that Madison Ave. could put it to rather good use as well.
My favorite line: “TOP OF THE LINE SONY DECK THE BEAT SLAPS HARD IT ALSO HAS REMOTE STARTER AND PAGER ALARM TOP OF THE LINE SHIT I AINT PLAYIN.” I also love the way the writer spells the word “but”.
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I like how he goes to the trouble of saying he doesn’t wanna sell it, but he’s got a couple other cars, and is soliciting trades as well. I also liked the “Scrapin” photoshoped into the road pic. Awesome.
I had to go back and submit it for “best of craigslist”.
I could almost imagine Herbert Kornfeld from The Onion penning that ad.